Overview
The peak body supporting Victoria’s public health services, the Victorian Healthcare Association needed user-centered tools to communicate vital aged care reforms to frontline teams.
Our Strategy
The Good / Hands was engaged to work with statewide stakeholders to better understand their audience and to develop a storytelling framework to support education and process change.
A series of 12 animated videos were created to communicate aged-care reforms using a fresh, watercolour style. These videos were rolled out across all state owned aged care in Victoria
Our brands:
