Victorian Healthcare Association
Digital / Marketing / Strategy
As the peak body supporting Victoria’s public health services, the Victorian Health Association was seeking approachable and user-centred tools to
communicating the Commonwealth government’s aged care reforms.
The Good / Hands was engaged to work with statewide stakeholders to better understand the audience and develop a storytelling framework to support education and process change.
A series of animated videos were created by Good / Hands to support the communications and roll-out of aged-care reforms. Specially targeted for frontline staff, these animations used a fresh, watercolor narrative approach that was simple and engaging.